The truth about online marketing is that the greater the exposure, the higher your visibility. Today, almost every business vies to capture potential target leads faster than their rivals. In addition to business advertisements and online campaigns, listing your business in online business directories is a great way to gain exposure. It’s an efficient and affordable way to advertise your business.
According to Brigt Local, 31% of their users, who are SEM agencies and consultants, use directories and citation building as a local SEO strategy. Sometimes, businesses underestimate the ability and usefulness of online business directories. They allow users to quickly search for a business or service related to a specific industry. In fact, almost every 8 out of 10 people would always look up the directory. Similar to your other marketing efforts, online business directories can increase your online visibility and promote your site. You want to choose a directory that can offer the right exposure to the correct audience for you. Places like Google, Yahoo, Bing, Yelp, are a few places that you can list online. So, what are the benefits of having your business listed on an online business directory?
#1 – Gain Greater Visibility
As already discussed above, many potential clients access the Internet in search of local information. You can reach out to these targets, fully aware that they are likely to convert. Hence, it makes perfect sense to get your business registered to connect with clients who can look for you online, based on the type and the location they choose. In addition, having your business listed in several directories will increase your visibility to different audiences. This is because every individual is different and they search for businesses in different directories. Those searching on Google, may not be looking into Yahoo for results.
#2 – Become Accessible
With increased visibility on the local search engine, people can easily get to know about you and other information, such as your contact details. Thus, they can ring you up whenever they would need your service or help. You would discover that despite having reached potential market targets, there are some who might still be ignorant about your service or about your existence for that matter. A business directory serves as the perfect medium to showcase your products and your services anytime, anywhere.
#3 – Develop Your Brand
Branding isn’t only related to big brands and companies like Pepsi or Coco-Cola. Your business also needs branding. In your servicing area, there are many competitions and it’s important for your business to stand out. By listing your business onto local directories, you’ll be discovered by potential clients. In addition, any reviews that are left for your business can also be noticed to create a positive image for your business. If you’ve received any negative reviews, use it to do better and turn unhappy customers to brand advocates.
#4 – Provide Detailed Business Information
Registering your business allows potential customers to access all kinds of information like the kind of service you provide, details about your working hours, your website links, important updates, gallery of photos, and testimonials of past or current customers. Users can easily click on the link connecting to your website and learn more about you. This is a great way to locally publicize your site and provide them with the correct information they need. For a start-up, an online directory is the perfect medium to begin your business promotion and increase your customer base.
#5 – A Cost Effective Investment
Unlike other mediums of brand promotion, the online business directory provides brands with multiple service options like better search engine rank and authentic client reviews, while at the same time makes it easier for you to have an effective communication with your prospects. Online directories allow businesses to reach a wide range of target audience within a matter of minutes.
There lies no doubt about the immense benefit that businesses receive after registering to an online business directory. Whether it’s a new start-up or a business that has been established for years, every entrepreneur seeks to gain the maximum possible attention from the target audience and increase their business revenue. So go ahead and get noticed by registering yourself in an online smart business directory!